The founders of Datasynthesis thought the timing was right for a new data quality management platform due to a variety of factors. Firstly, their fundamental belief that data should be managed by data experts. Secondly, that the size of the data management problem was accelerating beyond the capabilities of current vendor solutions and traditional data architectures. And thirdly that open-source data technologies and serverless, cloud-native design had matured to the extent that would enable data, rules and transformations to managed at an enterprise level, effectively without limits on processing power, storage capacity or concurrency of users.